Overview
At Insurance Auto Auctions (IAA), I collaborated with the client's UX team as a UI/UX designer, supporting a range of products including apps for vehicle auctions, inventory management, and customer portals. Our goal was to enhance the user experience across these platforms, improving efficiency and customer satisfaction.
Role
As part of the client's UX team, I played a crucial role in designing user interfaces and experiences for various IAA products. I worked closely with the client's team to understand their requirements, gather feedback, and iterate on designs to effectively meet user needs. Additionally, I conducted user research and usability testing to validate design decisions and ensure a seamless user experience.
Growth
Working on the IAA project allowed me to enhance my knowledge and skills in UI/UX design within an agile framework. I learned to navigate the fast-paced nature of agile development while maintaining a focus on precision and quality. I also had the opportunity to explore creative freedom in storytelling, finding innovative ways to engage users and tell their stories across different platforms.
Result
The collaboration between our team and the client's UX team resulted in significant improvements to the user experience of IAA's products. The redesigned interfaces were more intuitive and user-friendly, leading to increased efficiency for auctioneers, inventory managers, and customers. The project highlighted the importance of agile practices in UI/UX design and the value of creative storytelling in engaging users.
